CPA - medium firm
Small Business Owner
No matter how you pronounce it (“NEESH” or “ NITCH”), finding your niche can make a significant difference in your practice—in many cases, even your life.
Attend this session to hear how Geni Whitehouse, CPA, progressed from having no knowledge to becoming an industry educator. She’ll share secrets to connecting your own interests to those of your future clients and give you tools you can put to work in your own practice. Leave this session inspired and ready to stop spreading yourself thin. Offer more value to fewer clients and do work that you love.
Learning Objectives:
- Define what it takes to start a niche
- Determine how to spread the word and turn your own ignorance into a strength
- Give examples of opportunities to expand your work through industry connections
Geni Whitehouse, CPA.CITP divides her time between working as a winery consultant at Brotemarkle, Davis & Co in the Napa Valley, working with MentorPlus.com to move the profession forward, writing, speaking, and tweeting at EvenANerd.com. Her mission in life is to make boring subjects enjoyable, and she is seldom at a loss for topics.
She is a regular keynote presenter at CPA and Technology conferences around the country. She has been named a Top 100 Influencer by Accounting Today, one of 25 Thought Leaders in Accounting, and one of the 25 Most Powerful Women in Accounting by CPA Practice Advisor. In addition, she was a member of the TEDxNapaValley organizing committee and was the first speaker at their inaugural event.
She is a co-founder of Solve Services, a remote bookkeeping business for the wine industry. She is the author of How to Make a Boring Subject Interesting: 52 Ways Even a Nerd can be Heard, available on Amazon.com.
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