Fueled by an insatiable passion for learning combined with a genuine fascination for human connection, coaching, and an enthusiasm for 1099 and W-9 tax compliance, Jocelle Sarenpa has found her true calling in the dynamic realm of product sales leadership at Avalara. She is focused on designing and implementing programs to support the strategic initiatives for the revenue teams. Drawing from more than two decades of experience spanning diverse sales environments from B2C to B2B, including seven years in global tax compliance software, Jocelle brings a fresh and insightful perspective to the world of tax.

About Us: Avalara helps businesses of all sizes get tax compliance right. We provide prebuilt integrations with the big-name financial and business management systems you trust, as well as a robust API for do-it-yourself business builders. Avalara delivers cloud-based compliance solutions for transaction tax types, like sales and use, VAT, GST, excise, communications, lodging, and more. If you are an accounting practitioner, Avalara has a suite of Avalara for Accountants solutions, purpose-built to help you directly support your clients. We’re headquartered in Seattle, with offices across the U.S. and in Canada, the U.K., Belgium, Brazil, and India.